With 2022 in the rearview mirror, many online companies are turning their attention to the next essential steps in online marketing that will be needed to keep their businesses afloat.
And while many people have stated that SEO overall is no longer necessary for marketing due to the rise of artificial intelligence, that is simply not the case!
SEO and marketing in 2023 have changed and are still as important as ever when it comes to dental surgeries and dental SEO, and this article will seek to explain why. So, enjoy!
Why does your dental clinic need SEO?
SEO became an increasingly important part of dental marketing in 2022, and it is expected to continue to be an integral part of dental practices in 2023. SEO is the process of optimising and promoting a website so that it can be found easily in search engine results. With a growing number of patients searching the web for dentists, having a well-optimised website can make all the difference in acquiring new clients.
As more dental patients turn to the internet for information and services, the competition among dental practices continues to grow. Now more than ever, dental surgeries need to differentiate themselves to stand out; this is where SEO becomes vitally important. SEO helps dental practices to show up prominently on search engine results pages, increasing the visibility and credibility of their clinic.
Targeting SEO
In 2023, SEO will be more vital than ever because as technology continues to evolve and more people rely on the internet for information, your dental practice needs to stay ahead. That means going beyond simply optimising your website for keyword usage and focusing on long-tail keywords to find customers looking for the services you provide. In other words, SEO will be a much more targeted and specialised process; this is partly due to the use of voice searches, which dental websites will need to be adapted for. So, a chattier, friendlier tone on your dental page will help with drawing in people who have looked for dental surgeries with voice searching.
Remember, SEO isn’t a one-time event; it’s an ongoing process. As technology advances, so do search engine algorithms. Practices that rely on outdated methods and techniques will be left behind. To remain competitive, dental practices need to continuously monitor and update their website with fresh content, as well as update their backlinks regularly; this can ensure that the website stays up-to-date and ranks high in search results.
Social media and SEO
With the growth of social media, dental practices should focus on creating content that is engaging and shareable. As more and more people use social media to find local businesses, having a presence in these outlets is essential. Practices should create content such as videos, infographics, and educational content to help potential customers find your dental practice and establish your presence as an authority on dental care. In short, aim to create straightforward, shareable content, as this is more likely to reach a wider group of people and spread the name of your dental clinic.
