Good dental marketing is very important for enabling your dental practice to grow and thrive in this overcrowded sector of healthcare. It is good news that over the last few decades, more people than ever before have visited the dentist and addressed their dental needs; this means that there are now dental practices available everywhere. With each practice offering very similar treatments, it is important that you have a dental marketing strategy that helps you stand out from your competitors and attract new patients whilst nurturing patient loyalty.
Successful dental marketing is not only carried out to attract prospective patients but also to strengthen relations with existing patients because the days of patient loyalty and word-of-mouth referrals are dwindling due to competition. You need to use digital marketing to show both prospective and existing patients that you are the best dental practice in the area and that they should choose you rather than your competitors to address their dental needs.
Digital marketing
The methods of marketing a dental practice have changed significantly over the last few decades, mainly due to the establishment of the World Wide Web. This has seen a shift from traditional marketing techniques such as word-of-mouth referrals, flyers and newspaper advertisements to digital marketing, powered by the internet and mainly Google. It is important that you have a strong digital presence for your dental practice, otherwise, it can be difficult to attract new patients or advertise your dental practice in this era of digital technology.
Google advertisements are the easiest way to get yourself found on the Internet. When a potential patient searches for a dentist online, your dental practice will be one of the first ones they are presented with, encouraging them to click on your link to find out more. Making sure you have a Google My Business page with up-to-date contact details and important information about the treatments you offer and your practice is also an effective way of getting your name on the Google search results list.
You need to have a highly attractive, informative and interesting website for your dental practice to ensure good digital marketing. Without a website, it will be very difficult for patients to find out more about you, so you need to make sure that your website is up-to-date and maintained regularly. This will ensure that potential patients can find all the information they need about their dental needs in one place so that they can contact you and book an appointment to visit you in person.
Another powerful way of engaging with patients and exposing your dental practice to a wider audience is by using social media for good digital marketing.YouTube and Facebook are two of the most popular social media platforms with Instagram followers growing in number too. These three platforms work in different ways and can attract different demographics of the public. Therefore, if you put some time and effort into social media and utilise all three platforms, you will get the best out of this digital marketing technique.
