Content Marketing Through Live Events

Just how fast is a Lamborghini? A live event answers that question and creates a larger dialogue By Wolfgang Allenstrasser Consumers no longer want one-way communication from their brands; they want dialogue. Recommendations and reviews now trigger purchase decisions. How can this translate to capturing corporate business for live events? The obvious answer is live […]

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Creative Car Reveals

By Colja Dams At the Geneva Motor Show, 150 car models were presented in more than 65 press conferences. With all of these conferences trying to lure journalists, car dealers and the general public to their booths, it was imperative that we produce two creative car reveals that would not only attract visitors to the […]

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