SuperWalls to the Rescue

By Rob Barber

We’ve all been there – you’ve got a project all set and ready to go and all of a sudden a wrench gets thrown in the works. For more than 10 years ATOMIC has set the stage for the Songwriters Hall of Fame Awards, revamping existing designs to keep things simple for the annual celebration. However, this year the stage dimensions at the venue, the Marriott Marquis in New York, were cut in half by renovations – a major wrench!

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The new stage dimensions left less space for the set elements and potentially limited options for lighting. My team offered up ATOMIC Rental Solutions’ SuperWall knowing it could do exactly what the designers needed. Studio 10A (ATOMIC’s design division) production designers Andi Blady and Taylor Jurell, along with Producer Phil Hack and Lighting Designer Brendan Gray utizilied SuperWall because of its its low-profile ground supported bases, modular panels, and connector system – a perfect fit for the space.

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Gray was able to backlight the SuperWall, capturing the negative space in the panels’ design. The look was attained without the need for two separate drapes that would have required too much space, and two rows of truss.

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With SuperWalls, along with Laser SuperZipper drapes, the stage was ready for the cameras in no time at all. In the end, the Songwriters Hall of Fame Awards stage hit the perfect note!

Event photos: Brendan Gray

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Rob Barber

Rob Barber is Vice President, ATOMIC, rental.

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