Lexus at Sofitel

Lexus at the Sofitel Los Angeles

Lexus presented Sabor De Lujo at Sofitel Los Angeles at Beverly Hills with the intent to showcase its automobiles to the Latin community, drawing a comparison between their cars with the the hotel’s unparalleled luxury and technological advances. Truth be told, the first technology applied was outside the hotel — that of cranes that lifted two of the cars over busy Beverly Blvd. and onto the hotel’s Esterel restaurant patio.

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Once the cars were in place and the guests had arrived, Lexus at the Sofitel Los Angeles showcased some of the city’s award-winning Latin flavors as well as provided myriad multi-sensory activities and palate-pleasing experiences, taking over the hotel’s restaurant, bar and outdoor patio facilities.


Working with the Marius Blin, the executive chef of Sofitel’s Esterel, the chefs of some of L.A.’s trendiest and notable Latin restaurants presented a host of Latin-infused dishes to complement the art, music and dance from LA-based Latino artists.

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Celebrity guests included actor Jacob Vargas (Sons of Anarchy), actor Jesse Garcia (From Dusk Till Dawn: The Series, The Avengers), actress Zulay Henao (The Single Moms Club), and others.

Between the hotel, the food, the art and the celebrities, it would be safe to say that the guests of Lexus drove away happy.

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