Getting Started in the Event Industry

Advice from Three Top Professionals

For new event professionals the best way to learn the business is to follow the industry’s best practices for success. Check out what these influencers have to say and their tips on getting started in the event industry.

event design blog

Dan Berger, featured in the Washington Business Journal. Photo by Joanne S. Lawton

Dan Berger :: CEO of Social Tables

On what he would tell himself as a novice in the game

“Today’s reality is yesterday’s dream, so I really don’t focus on what we’ve done so much as I focus on the future. Laser focus is really important. The more focused you are, the better you can be. ”

getting started in the events industry

Alison Silcoff, featured in The Montreal Gazette. Photo: Pierre Obendrauf

Alison Silcoff :: Founder of Alison Silcoff Events

On how she would advise someone just getting into the business

“I’m often surprised to find how many companies don’t end up making a profit. So my biggest advice to someone starting their own company is to start really small. Do not overextend, look at your expenses very carefully. Start with no employees and build up. Do fewer events and make sure they’re profitable. Make sure your bottom line is a plus. It’s very easy to be very busy but the point is to be sustainable and to keep moving on. Survival is most important.

Susie Perelman

Susie Perelman, featured in the Pittsburgh Post Gazette, Photo: Michael Henninger

Susie Perelman :: Owner of Mosaic and Founder of Event Pros Take Action (EPTA)

On how to make it in the industry

“I’m a big believer in collaboration. We’re all in this together and we’re going to achieve greatness together, that’s how it happens. I think that anyone who gets into this industry has a very Type A creative soul, someone who’s a doer and an achiever and that’s what it takes to get into this industry. From my experience in the beginning, I was so focused on doing and achieving that I really was unable to pullback and listen. I would advise those people coming into this industry to not only do and achieve but to listen and to stop and reflect. If you take time to breathe, that’s when the gates open and new ideas come in and you become more invigorated as a result.”

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