Alfre Woodard

Designing For The Oscar With AOO Events

AOO Events, located in downtown Los Angeles, is a stone’s throw from The Dolby Theater, where the Oscars are held each year. In the week leading up to the awards, there are a slew of special events celebrating nominees, talent and major players in the film industry. One such event is the Oscars Sitsahs Soiree, hosted by Alfre Woodard. Woodard began hosting the annual dinner for African American women and women of color in film, over five years ago.

Alfre Woodard Oscars Sistahs Soiree

Woodard and her guests at the 2016 Oscars Sistahs Soiree, designed and produced by AOO Events. Photo: The Hollywood Reporter

The event provides a supportive atmosphere for invitees to be able to enjoy their time together and catch up in the week leading up to the Oscars. According to The Hollywood Reporter, Woodard maintains that the ladies do not spend much time talking about the awards. “I’m not interested in awards, like the Olympics when people get crazy about the United States and how much we’ve won. It’s not about the medals or the sport in the art and the craft of what we do. It’s the ability we have to tell stories, to get funding for good writers and to get women and people of color into every part of the process,” she says.

AOO Events has been responsible for the design and decor of this event for the past two years. This year, the event took place in The Vivienne Westwood suite in West Hollywood’s London Hotel. The design objective was simple. It is influenced by Woodard’s favorite colors, her style and the need to create an atmosphere that give the women an opportunity to openly converse throughout dinner.

Alfre Woodard’s 2015 Oscar’s Sistahs Soiree

Alfre Woodard seen here with AOO Events CEO and creative director David Merrell at her 2015 Oscar’s Sistahs Soiree

According to AOO Events CEO and creative director David Merrell, his job as lead designer is to bring Woodard’s personality to life. “My intention was to extend Alfre’s personality. She likes roses, orchids, purple and pink; and then you add the Vivienne Westwood Penthouse and you’ve got a gorgeous space. It’s really just an extension of Alfre’s personality and a way to honor this group of ladies,” Merrell told The Hollywood Reporter.

Woodard was pleased with Merrell’s design and was able to focus on the true meaning of her event. To provide a welcoming, celebratory atmosphere for her guests.

Here are some photos of the 2016 Oscars Sistahs Soiree.

Photo by Todd Williamson for Getty Images.

AOO Floral created a stunning entrance piece for the event. Photo by Todd Williamson for Getty Images.

Alfre Woodard

The rooftop deck of The Vivienne Westwood suite at The London Hotel in West Hollywood was the site of the cocktail reception for Woodard’s 2016 Oscars Sistahs Soiree.

LOS ANGELES, CA - FEBRUARY 24: Atmosphere at Alfre Woodard's 7th Annual "Oscar's Sistahs Soiree" Presented By Tanqueray No. TEN And Perennial Sports & Entertainment on February 24, 2016 in Los Angeles, California. (Photo by Todd Williamson/Getty Images for Miss Maglashan Productions)

LOS ANGELES, CA – FEBRUARY 24: Atmosphere at Alfre Woodard’s 7th Annual “Oscar’s Sistahs Soiree” Presented By Tanqueray No. TEN And Perennial Sports & Entertainment on February 24, 2016 in Los Angeles, California. (Photo by Todd Williamson/Getty Images for Miss Maglashan Productions)

Event Credits

Venue consultant: Gina Wade Creative

Venue: The London West Hollywood

Lighting: RoLiDes Lighting

Linen: Luxe Linen

Sponsors: Tanqueray and Lamell McMorris Sports and Entertainment

 

The following two tabs change content below.

Leave a Reply

Your email address will not be published. Required fields are marked *