An Eco-Luxury Corporate Event

By David Merrell

Terranea

The sunny beaches of California and consistent 80 degrees weather is enticing to all, so it’s no surprise that Southern California is a key destination resort for both personal and business affairs. Earlier this year AOO Events took its design  inspiration from the ocean, bringing fresh California flair to a FAM trip at Terranea Resort sponsored by GMITE: Global Meeting and Incentive Travel Exchanges and hosted by AlliedPRA, the Los Angeles Tourism & Convention Board and Terranea Resort.

Allied PRA

In creating this event we wanted to stay true to the resort. Terranea Resort is an oasis in the hustle and bustle of the big cities which border it. As such, the allure of its space is its eco-luxury environment.

AOO floral design

event design fireplace

In keeping with this style of design, we created a “fireplace” to bring warmth and comfort to an outdoor seating area. The objective was to add the beauty of live flames without having to use Sterno-based portable fireplaces. Our creative and effective solution was a hurricane glass pillar candle box that rested on flat cut logs (which also served as coasters), on a bed of green moss and river rock and wrapped in distressed brown snake skin.

Terranea

Terranea event

As night began to set, the menu board was set in place to draw guests in. A framed chalkboard and stencil was simply presented and a perfect measure to illustrate Terranea’s farm-to-table menu concept.

Terranea

Our production and color scheme reflected GMite’s branding (a purple and gold logo), as well as the personality of Terranea Resort. Rather than recreating the space, we embraced the luxury, eco-friendly, and oceanfront ambiance Terranea offered and designed to complement the character of the venue we were occupying.

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David E. Merrell

In addition to being the founder of DesignDawgs, David Merrell is the Owner and Creative Director of AOO Events. His name has become synonymous with cutting-edge event design for live and staged productions. David is a sought-after producer with a growing list of Fortune 500 and international corporations for product launches, corporate events, celebrity-attended fundraisers as well as intimate weddings.

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