Before and After: Campfire in the City

The before and after comes from the Elizabeth Glaser Pediatric AIDS Foundation celebration in Los Angeles; the 26th Annual A Time for Heroes family festival. Held at Smashbox Studios this year, the event has raised more than $35 million since it’s inception. It was produced for the second year in a row by Troy Williams of Simply Troy Lifestyle + Events.

There were  several lively areas and activities, all meant to engage guests of all ages, as well as incorporate sponsors. For new sponsor, Melissa Joan Hart, and her brand, King of Harts, Williams designed a  Lake Tahoe campsite inspired by the new boys clothing line for fall complete with a s’mores station from Made by Meg Catering, and story telling sessions around the campfire with celebrities. Williams added plants from Jackson Shrub Supply, an autumnal backdrop by Backdrops Beautiful, a cabin, a canoe and of course, the clothes themselves, hung on a clothesline.

troy williamstroy williams

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1 comment on “Before and After: Campfire in the City

    Char Mason 19 November, 2015 at 12:28 pm - Reply

    Great program today in Minneapolis! Thanks

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