Before and After: Exotic Car Reveal

It’s been important for me to connect with the younger generation of event professionals. I have seen so much growth in the industry because of companies such as 3 Pillars Events and it is truly an honor to be able to inspire my peers with new and innovative ideas and concepts. 
David Merrell
Lead DesignDawg

For this event, 3 Pillars Events transformed a car rental warehouse into a lounge for Keurig’s Launch of their 2.0 model. The full service entertainment, production, and event management company wanted to create a sophisticated lounge feel that made attendees feel like they were in a popular night club while being able to enjoy Keurig’s new product. The venue had structural obstacles that were used to their advantage to accentuate the lighting instead of hinder it. From an LED circular bar being built around a concrete column to the bay door that worked as a step and repeat stand, these so called obstacles made the venue’s lighting unique and memorable. The lighting objective was to create dark club like environment while representing and staying true to Keurig’s branding. 3 Pillars utilized the venues exotic cars to fill unused space, thus working as decor elements that brought a level of class to the event.

3 Pillars After (650x366)
3 Pillars Events












3 Pillars Events is a full service entertainment, production, and event management company. President Adam Haas began his career in the entertainment industry in 2007 as a private event DJ and built the company from the ground up. As the demand for a full service event company grew, Adam submersed himself in the entirety of event production. Follow them for more design inspiration on Instagram at 3PillarsEvents.

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